Case study
Nokshi Kitchen Identity
A warm, stitched identity for a Dhaka home-kitchen delivery brand, inspired by nakshi kantha embroidery and built to work on everything from tiffin sleeves to app icons.
Client
Nokshi Kitchen (concept project)
Service
Brand identity & logo design
Deliverables
Logo, palette, packaging, delivery kit
Timeline
5 weeks
Overview
Home cooking, stitched with care.
01
The brief
Nokshi Kitchen is a self-initiated concept brand for a delivery service that brings home-style Bangladeshi meals to busy families in Dhaka. It needed to feel handmade and trustworthy, not like another fast-food app.
02
The approach
The running stitch of nakshi kantha became the heart of the identity: a stitched bowl-and-flower mark, a friendly serif wordmark, and an indigo, marigold and rice-white palette drawn from traditional quilts.
03
The result
A complete, flexible identity with packaging, a delivery kit and guidelines, so every tiffin, bag and post feels like it came from the same kitchen.
Primary logo, reversed logo on indigo and the stitched bowl mark.
Colour, type and stitch
Indigo for trust, marigold for appetite and rice white for calm. The stitch line is used sparingly: as a border, a divider or a signature.
Palette and type: Fraunces with DM Sans.
Tiffin sleeve, paper bag and seal sticker.
How it came together
From first call to final files
01
Discovery
Research into Dhaka's home-food scene, family ordering habits and the feeling a meal should bring.
02
Concepts
Three logo directions, each shown on a tiffin, a bag and a phone screen.
03
Refinement
The stitched mark refined to stay clear at small sizes and in a single colour.
04
Brand system
Guidelines, packaging artwork and print-ready files for every touchpoint.
Delivery kit: bag, menu card, app icon and launch post.
What was delivered
Primary logo & stitched mark
AI · SVG · PNG
Colour palette & typography
HEX · CMYK
Tiffin sleeve & paper bag
Print-ready PDF
Menu card & seal stickers
Print-ready PDF
Brand guidelines
The service behind this project
Brand identity & logo design
See what's included, how the process runs and the packages available.
Explore the Service →Keep exploring
More work, by discipline
Like this project? Let's build something people remember.
Tell me about your brand, your goals and your timeline. I'll come back with ideas and a clear plan within two working days.