Case study
Monsoon Textiles Campaign
AI-assisted campaign visuals for a textile brand's rainy-season collection, art-directed from the first prompt and finished by hand in Photoshop.
Client
Monsoon Textiles
Service
AI-powered creative design
Deliverables
Key visuals, social cut-downs, banners
Timeline
10 days
Overview
Rain, colour and pattern, finished by hand.
01
The brief
Monsoon Textiles wanted a campaign that felt like the season itself, but a full location shoot in the rain was not practical before the launch date.
02
The approach
A mood board and prompt direction set the look. Generated scenes were curated, then composited with the real fabric patterns and colour-graded to match the brand.
03
The result
A consistent set of key visuals and cut-downs for web, social and print, delivered in days rather than weeks.
Key visual for the rainy-season collection.
Pattern and process
Every visual starts from the real fabric patterns, so what customers see in the campaign is what arrives at their door.
The four collection patterns used across the campaign.
Hero scene: the collection hanging in the rain.
How it came together
From first call to final files
01
Creative brief
The collection, the audience, reference images and every place the visuals would be used.
02
Art direction
A mood board and prompt direction approved before any generation began.
03
Generate & curate
Many options explored, and only the strongest scenes selected.
04
Hand finishing
Compositing the real fabric patterns, retouching and colour grading in Photoshop.
Cut-downs for Instagram, stories and web banners.
What was delivered
6 key visuals
High-res PNG
12 social cut-downs
JPG
Web banners
JPG · PNG
Campaign poster
Print-ready PDF
Layered source files
PSD
The service behind this project
AI-powered creative design
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