Case study
Chai & Co. Launch Kit
A 30-day launch campaign for a neighbourhood tea café: 30 feed posts, stories and a reusable template kit the team can keep using long after opening week.
Client
Chai & Co.
Service
Social media & marketing design
Deliverables
30 posts, stories, template kit
Timeline
3 weeks
Overview
Warm, steady and hard to scroll past.
01
The brief
Chai & Co. was opening its first café and needed a month of content that built excitement before the doors opened, without a designer on staff.
02
The approach
A warm terracotta and cream palette, a simple tea-cup illustration and a "Day 01 / 30" series that turned the countdown into a story people followed.
03
The result
A full month of ready-to-post content plus editable templates, so the team keeps the same look for menus, offers and events.
The first nine posts of the 30-day launch series.
Posts, stories and templates
Every format sized for Instagram and Facebook, and every template built so the café team can change the text in minutes.
Story frames for the countdown, menu reveals and opening day.
Launch posts on the feed and in print.
How it came together
From first call to final files
01
Content brief
We agreed on goals, platforms, key messages and a posting schedule for the 30 days before opening.
02
Visual direction
A style frame and sample posts set the look before any production started.
03
Production
Posts, stories and print pieces designed in batches and sized for every platform.
04
Review & delivery
Two rounds of revisions, then organised files and editable templates ready to post.
Editable template kit for offers, menus and events.
What was delivered
30 feed posts
1080 × 1350 PNG
15 story frames
1080 × 1920 PNG
Editable template kit
Canva · PSD
Launch flyer & menu card
Print-ready PDF
Content calendar
The service behind this project
Social media & marketing design
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