Branding · 3 min read
Brand colours have to work on phones, packaging, signs and printed paper. Here is a practical way to build a palette that stays recognisable and readable wherever it appears.
Read the articleBranding · 3 min read
Your designer hands over a folder full of logo files. Here is what each format is for, which one to send to a printer, a web developer or a sign maker, and which to avoid.
Read the articleBranding · 4 min read
A logo is one piece of a much larger system. Here is what a complete brand identity contains, how each part earns its place, and what to ask for before you hire a designer.
Read the articleSend it over. I reply to every message within two working days, and the best questions often become the next guide.